General Questions

Where is the office located? Or are you virtual?

My office is in San Mateo, California. I also offer virtual therapy to clients across the states of California, Florida, Hawaii, Idaho and Missouri.

Where do I park?

There is a parking lot available at my office.

How long is a typical session?

A standard therapy session is 45 minutes long.

What do I do to get started and make an appointment?

You can email me at [email protected] or text me at (650) 906-3978 to schedule an appointment.

How do I pay?

 I accept payments via Zelle, personal check, or your bank’s bill pay service.

Do you accept insurance?

 I do not accept insurance directly, but I provide a superbill for clients who wish to seek out-of-network reimbursement.

Can I cancel an appointment?

Yes. I have a 48-hour cancellation policy.

What is a free initial phone consultation?

 I offer a free 15-minute phone consultation to help us determine if working together feels like the right fit.

What is the age range of your clients?

I work with clients ages 3 and up.

What can I expect in the first session?

We’ll discuss your concerns, history, and therapy goals. If EMDR is appropriate, I’ll introduce the process and answer questions. The first session is about building trust and creating a safe space.

What is therapy like with you?

Clients describe therapy with me as challenging, rewarding, and transformative. I take an engaging, results-driven approach to help you heal and grow.

How long will I be in therapy?

It depends on your needs. Some clients see progress in a few months, while deeper issues may take longer. My goal is lasting healing, not just quick fixes.

Does anyone cry in front of you?

Yes, many clients cry during therapy. It’s a safe, supportive space where deep emotions can be expressed freely. Crying is often part of the healing process and a sign of meaningful engagement in the work.

Do I have to tell you everything?

No. You are in control of what you choose to share. Therapy unfolds at your pace, and I’ll support you in feeling safe to open up when you’re ready.

Do you offer video or phone sessions?

 I offer video sessions, but not phone sessions.

How do I know if you are the right therapist for me?

The therapeutic relationship is key to effective therapy. If my approach resonates with you, I invite you to schedule a free consultation. That conversation—and perhaps a session or two—will help you decide if we’re a good match.

I’ve never been to therapy or shared personal issues before. I’m used to handling things on my own. Aren’t people who go to therapy weak?

Not at all. Seeking therapy is an act of strength. It shows a willingness to face challenges with courage and invest in your own healing and growth.

What’s the difference between talking to you or my best friend or family?

While friends and family can offer support, therapy provides a professional, structured, and confidential environment to explore deeper issues and work toward lasting change—especially when it comes to trauma and long-standing emotional patterns.

How does therapy work? What do I do in sessions?

Therapy with me is an active, problem-solving process. While I listen, I also help uncover deep-rooted issues and provide tools for lasting change. Sessions may include structured discussions, skill-building, occasional homework, and EMDR where appropriate - please see the Trauma and EMDR section of this website for more information on the treatment modality.

Are you a Christian counselor?

Yes. My Christian faith fuels my commitment to compassion, restoration, and hope. At the same time, I welcome clients from all backgrounds. For Christian clients who wish to include their faith in the therapy process, spiritual themes can be thoughtfully integrated into our work together

Is our work confidential?

Yes. Therapy is confidential, with exceptions only in cases of child abuse, elder abuse, dependent adult abuse, or serious risk of harm to self or others. Otherwise, everything you share remains private.

How long have you been in practice?

 I’ve been in practice since 2011.

What are your strengths as a therapist?

Bring a combination of depth, training, and life experience to my work. Before becoming a therapist, I spent the first decade of my career in business and tech, including some years at McKinsey. That background helps me understand complex, high-pressure lives — and the need for meaningful, lasting change.

Clinically, I specialize in trauma therapy using EMDR. I’ve been a Certified EMDR Therapist since 2015 and have successfully used the approach with hundreds of clients. One of my key strengths is recognizing and treating dissociation — an often overlooked aspect of trauma. Many clients experience dissociation without realizing it, and addressing it can be essential for making EMDR safe and effective.

I integrate deep clinical expertise with compassion, curiosity, and a steady commitment to my clients' growth — emotionally, relationally, and spiritually.

What do you enjoy about being a therapist?

I find it deeply rewarding to witness clients move through pain, rediscover hope, and build more fulfilling lives. Supporting that transformation is what makes this work so meaningful.

Have you been in therapy yourself?

Yes, I have. My own therapeutic work has been a cornerstone of my growth and helps me bring deeper empathy and insight to my clients.

What is your educational background?

I hold a Master of Arts in Counseling Psychology from Santa Clara University, an MBA from Stanford University, and a Bachelor of Engineering in Computing from Imperial College London.

Do you prescribe medications?

No. Only medical doctors, such as psychiatrists, can prescribe medication.

Are you licensed?

Yes, I am licensed in multiple states:

California: LMFT 50214, LPCC 85

Hawaii: MFT-928

Idaho: Marriage and Family Therapist 1061478

Missouri: Professional Counselor 2021012918

Florida: Telehealth provider TPMF1602 (FL Health Source)

Contact Me

Find out more about my services

Please do not communicate any private information to me via this website. Please be aware that your message can be accessed by unauthorized third parties and can compromise the privacy and confidentiality of your communication.

Licensed Provider

Diana Moore, MA, MBA, LMFT, LPCC

Marriage & Family Therapist

Professional Clinical Counselor

EMDR and trauma therapy in person in the San Francisco bay area and online across the states of California, Florida, Hawaii, Idaho and Missouri

Licensed Provider

Diana Moore, MA, MBA, LMFT, LPCC

Marriage & Family Therapist

Professional Clinical Counselor

Get in Touch

1510 Fashion Island Blvd.

Suite 110

San Mateo, CA 94404

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